Your target audience is ready to invest in the products that you offer, but how will they find you if you aren’t aware of your existence? When your website or products don’t show up on search engines, users cannot discover your brand, and it ultimately affects sales.
Organic traffic is a viable source of revenue for an eCommerce business, and it accounts for 40% of the entire traffic received. eCommerce SEO includes implementing tried-and-tested strategies that can help leverage the untapped potential to boost your sales and visibility.
“They have skillfully mastered the art of keeping clients informed, making complex SEO projects accessible and understandable.”
Review from Clutch.co
“They have skillfully mastered the art of keeping clients informed, making complex SEO projects accessible and understandable.”
Review from Clutch.co
Overall Conversion Rate
Conversions
Skylark SEO Transformed Hospitality Marketing to get 150% More Calls
Online sales
Organic Transaction
Vanity Vaults Achieved Over 1500% Organic Growth with Skylark SEO
Online Leads
Organic Keywords
BeautyBoss® Achieved a 729% Surge in Organic Traffic with Expert WordPress SEO Services
eCommerce is all about helping buyers and purchases find your product at the right time. While eCommerce businesses invest in other marketing channels to get more leads, like social media and influencer marketing, the search engine channel often gets ignored, which drives organic traffic.
Consider eCommerce SEO as hanging a huge signboard in front of your physical store promoting the products and services you offer. Your eCommerce business can benefit from implementing solid strategies to show up for key phrases that your target customers frequently look for. Without optimizing for the keywords, your chances of getting noticed by an audience with high buying intent are slim to none.
On-Page Optimization
Meta titles, headers, and product schema, we fine-tune every on-page component to boost your SERP rankings and deliver a seamless user experience.
Off-Page SEO
We focus on building high-quality backlinks that enhance your website’s authority and drive valuable referral traffic.
We look at your site to find the problems, discover the opportunities, and make a results-oriented SEO strategy based on your vertical. Our audit includes analyzing your site’s architecture and identifying SEO gaps. It further involves setting up actionable plans to ensure measurable results.
From transactional to long-tail keywords, our SEO services for eCommerce ensure that you target terms that drive real traffic and revenue. We identify buyer intent keywords that rank and also convert which further provides you an edge in competitive markets.
Outsmart your competitors with competitor analysis, and develop a data-driven strategy to outplay them in search results. We uncover their strengths and weaknesses to build a strategy that keeps your business one step ahead in your niche.
We optimize your product pages, category pages, and site structure to improve rankings, enhance user experience, and drive higher conversions. Our on-page strategies include schema markup and image optimization. They also cover meta improvements to maximize search engine relevance.
From fixing crawl errors to improving site speed, we ensure your website’s backend is as optimized as its storefront for seamless search engine indexing. We use top-notch tools to monitor performance, providing your site remains error-free and optimized for search algorithms.
Our team crafts compelling product descriptions, blogs, and guides that not only rank but also engage and convert your audience. We blend storytelling with SEO to create content that builds trust and drives repeat visits.
We build high-quality backlinks that strengthen your domain authority and help your site climb the search rankings naturally. Our outreach ensures authentic, high-DR links from reputable sources to boost your site’s credibility.
We ensure your website delivers a fast, intuitive, and seamless shopping experience on mobile devices, where most customers browse and buy. Our mobile-first approach enriches performance metrics like Core Web Vitals to give you a competitive advantage.
Drive foot traffic to your brick-and-mortar locations with local SEO strategies tailored to boost visibility in your area. We optimize your Google My Business profile and build location-specific content to connect with nearby customers.
Our experts analyze your site’s performance and implement proven tactics to convert more visitors into paying customers. We help refine your customer journey for maximum ROI by using A/B testing, heatmaps, and advanced analytics.
Instead of just focusing on finding high search volume keywords with less competition, we find popular keywords and understand the user’s search intent behind the keywords.
Our eCommerce SEO strategy involves using reliable and advanced tools to find the right keywords. However, our experts also rely on Google’s autocomplete predictions to find what’s exactly trending.
Search engines focus on delivering the most relevant content that matches their needs. For instance, the search intent behind the keyword “best shoes for running” is a blog post providing a list of the top 10 branded shoes. Misinterpreting this intent and using the keyword to optimize product descriptions would be ineffective, as it does not match what users are looking for.
Product page descriptions should highlight everything about the product clearly and concisely. We improve the product page structure by using different formatting techniques to convey the benefits, features, reviews, and ratings in an easy-to-comprehend manner.
Skylark SEO is a full-service eCommerce SEO agency that provides personalized strategies to fit your business goals. Here’s our full line of professional SEO services:
The strategic keyword research performed by an SEO services company helps to maximize your audience size. When properly implemented, keyword research can be a game plan for how to structure your content, blog articles, product descriptions, and all on-site content.
Google Analytics allows you to monitor your SEO progress, trends, and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and sales. You can use Analytics to set and track goals, generate reports, or just see where your customers are coming from.
Link building allows your website to achieve greater authority by linking high-value websites to your business. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality. The best links can even bring new customers directly to your website.
A great deal of overlap exists between SEO and marketing. Social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings and tailor your SEO plan accordingly.
As your site begins to build traffic, you should always be on the lookout for the most relevant keywords. The team at our SEO company is constantly researching the best keywords for your company to keep you ranking as competitively as possible.
CEO
We had a great experience with SkylarkSEO. Their team was professional, knowledgeable, and attentive. They tailored an SEO strategy that boosted our website traffic and search engine rankings in just a few months. SkylarkSEO’s transparent communication and dedication set them apart. We highly recommend their services. Thank you, SkylarkSEO!
CEO
SkylarkSEO transformed our online presence with their PPC services. Their expertise and attention to detail resulted in immediate improvements in our ad performance and ROI. We saw a significant increase in leads and conversions. Highly recommend their professional and results-driven approach!
CEO
We are extremely grateful for the exceptional service provided by SkylarkSEO. Their expertise in SEO has had a transformative impact on our business. From the very beginning, they have been responsive, professional, and committed to our success. Our website’s performance has improved dramatically, and we’ve seen a substantial increase in inquiries and sales. Thank you, SkylarkSEO, for helping us reach new heights!
Every business is unique, and so are the goals that you want to achieve for your brand through SEO strategy. Settings goals at the beginning of the campaign help in aligning the strategy towards those goals.
The main goal of SEO is to boost your presence in search engine result pages. When you rank at the top of the SERPs for targeted keywords, you will earn more leads, sales, and revenue. Our strategists set some metrics to measure the performance of the SEO campaign. However, the selection of the metrics differs from brand to brand, as per their goals and users in the marketing funnel.
For instance, if your goal is increased brand visibility, then we track organic traffic, keyword rankings, impressions, and click-through rates. If revenue is the main goal, then we track conversion rates, leads and sign-ups, and revenue from organic traffic.
Setting measurable goals is like finalizing the destination. When we know where you want to go, it becomes easier to plan the journey.
Research is important to understand your targeted audience and their needs. At Skylark SEO, we consider the broader aspect, and for that, we go beyond thorough keyword research. We conduct competitor research and market analysis to understand the requirements, competitor strategies, and content gaps.
This helps streamline the research process because we include the areas that are probably untouched by the competitors. We create winning strategies based on our research by creating more valuable, in-depth, and unique content that attracts users and ranks better.
Here are some techniques that we use:
On-page, Off-page, and Technical are the three aspects that are crucial for ranking on search engines. With over 11+ years of experience, we focus on optimizing your websites, landing pages, and ads in accordance with 200 parameters that search engines use to generate search engine results.
Skylark SEO is a team of SEO strategists, creative writers, content specialists, developers and designers that help improve your website holistically. Skylark SEO is a one-roof agency where you get all the services, from website development to SEO audits.
High-quality content is a cornerstone of successful SEO strategies. It is the driving force that ranks your website higher because Google wants to deliver valuable results to its users. If your website has content, which is well-optimized, relevant, and engaging, it will keep your resources at the top of the SERPs. However, what is high-quality content? Here are the features that make the content of top quality:
At Skylark SEO, we help you create high-quality content that meets the above criteria and follows Google’s EEAT framework. From conducting keyword research to creating content to target full-funnel, we ensure the success of your SEO campaign.
We have a stack of tools that help our content strategists monitor the performance of your website. Our team track the decided key metrics that contribute to the success of the SEO campaign. Here are the tools that are a part of our toolkit:
All the efforts invested in SEO take around 3-6 months to show their worth. In some cases, it takes even a year to see consistent improvement in results and performance.
Our motto is to execute, monitor, and refine. We monitor the results and conduct a thorough analysis to see what worked the best for your brand. As per Pareto Principle, 80% of results are driven by 20% of the efforts. We implement this principle in our SEO strategy to help you steer your SEO investment towards the highest-impact opportunities to scale organic traffic and revenue.
For instance, we analyze what services or products are driving the traffic, and our experts will maximize their efforts on refining the webpages and ads related to those categories. Similarly, we will monitor and track the 20% of the keywords that bring the maximum traffic and amplify the efforts to improve content revolving around those keywords.
At Skylark SEO, we focus on being your Growth Catalyst and Analyzer. We fine-tune every aspect of your online presence to deliver measurable growth.
Maximize your digital potential with Skylark SEO’s digital marketing solutions. Make the first step towards improving your online visibility by getting in touch with us to receive your free SEO quote.
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