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How a Business Name Registration Brand Boosted Organic Leads by 87%!

PROJECT DETAILS

BeautyBoss® is a luxury clinic located in the heart of the DC area. Founded by renowned Permanent Makeup (PMU) master Marie Hal, it has become the go-to destination for natural, high-end beauty solutions. 

Marie’s expertise in PMU artistry is unmatched. Her signature style focuses on enhancing natural beauty with precision and care. This approach has earned her the trust of influential women, celebrities, and even pageant winners like Miss United States and Miss VA USA. 

BeautyBoss® specializes in advanced techniques that deliver timeless results. Each procedure is designed to highlight individual features, creating a look that feels effortless and refined. It’s no surprise that BeautyBoss® is a leader in the world of luxury Permanent Makeup.

 
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Challenges

Drop in Organic Traffic Post-Google Core Update

After a Google core update, BeautyBoss® experienced a significant decline in organic traffic. This drop impacted their visibility and lead generation efforts, making it difficult for the clinic to attract new clients through search engines. The situation required an expert WordPress SEO company to help them recover and regain their footing.

Targeting Competitive Keywords in a Niche Market

Ranking for competitive keywords related to microblading and permanent makeup was a priority. BeautyBoss® needed to achieve top positions on Google SERPs to stay ahead of local and national competitors in the luxury PMU space. This required a strategic keyword-focused approach tailored to their niche.

Increasing Local Organic Leads

As a clinic serving high-end clients in the DC area, boosting local organic leads was essential. BeautyBoss® needed more visibility in nearby locations to attract their target audience, which included politicians, celebrities, and influential women.

On-Page and Technical SEO Issues

The website faced multiple on-page and technical challenges, including thin content, missing schema tags, and indexing issues. These problems hindered search engine crawlers from fully understanding and ranking the site. Comprehensive SEO services were needed to resolve these issues and enhance overall performance.

Solutions

Comprehensive On-Page SEO

The team executed a complete on-page SEO overhaul to improve BeautyBoss®’s search visibility. This included crafting precise meta tags, creating FAQ content, optimizing images, and strengthening internal linking. These updates ensured the website was more relevant and user-friendly for both visitors and search engines.

Creating New Service Pages

Dedicated service pages were developed for permanent makeup offerings and local areas. These pages targeted high-value keywords, improving the site’s ability to attract local clients searching for specific services.

Optimizing the Google My Business (GMB) Profile

The GMB profile was optimized to engage with the local audience effectively. By enhancing visibility in local searches, this strategy drove more conversions from nearby potential clients.

Resolving Technical SEO Errors

Technical issues like missing canonical tags, structured data markup, and indexing problems were identified and fixed. Mobile optimization and internal linking were also addressed to ensure seamless performance across all devices. These improvements enhanced the website’s crawlability and ranking potential.

Pillar Page Strategy

A pillar page strategy was implemented around BeautyBoss®’s top services. These comprehensive pages acted as authoritative hubs, interlinking with supporting content to boost the site’s organic performance for core keywords.

Delivering Results

  • 729% improvements in organic sessions
  • 625% improvements in organic new users
  • 553% improvements in organic leads
  • 98% improvements in organic keywords
Juan

We had a great experience with SkylarkSEO. Their team was professional, knowledgeable, and attentive. They tailored an SEO strategy that boosted our website traffic and search engine rankings in just a few months. SkylarkSEO’s transparent communication and dedication set them apart. We highly recommend their services. Thank you, SkylarkSEO!

Yasin

SkylarkSEO transformed our online presence with their PPC services. Their expertise and attention to detail resulted in immediate improvements in our ad performance and ROI. We saw a significant increase in leads and conversions. Highly recommend their professional and results-driven approach!

Chole

We are extremely grateful for the exceptional service provided by SkylarkSEO. Their expertise in SEO has had a transformative impact on our business. From the very beginning, they have been responsive, professional, and committed to our success. Our website’s performance has improved dramatically, and we’ve seen a substantial increase in inquiries and sales. Thank you, SkylarkSEO, for helping us reach new heights!

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