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How BeautyBoss® Achieved a 729% Surge in Organic Traffic with Expert WordPress SEO Services?

PROJECT DETAILS

BeautyBoss® is a luxury clinic located in the heart of the DC area. Founded by renowned Permanent Makeup (PMU) master Marie Hal, it has become the go-to destination for natural, high-end beauty solutions. 

Marie’s expertise in PMU artistry is unmatched. Her signature style focuses on enhancing natural beauty with precision and care. This approach has earned her the trust of influential women, celebrities, and even pageant winners like Miss United States and Miss VA USA. 

BeautyBoss® specializes in advanced techniques that deliver timeless results. Each procedure is designed to highlight individual features, creating a look that feels effortless and refined. It’s no surprise that BeautyBoss® is a leader in the world of luxury Permanent Makeup.

 
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Challenges

Drop in Organic Traffic Post-Google Core Update

After a Google core update, BeautyBoss® experienced a significant decline in organic traffic. This drop impacted their visibility and lead generation efforts, making it difficult for the clinic to attract new clients through search engines. The situation required an expert WordPress SEO company to help them recover and regain their footing.

Budget Constraints

The project had to operate within a limited budget, making it crucial to prioritize high-impact strategies. Every resource needed to be optimized to ensure the best possible results without exceeding financial limits.

Website Optimization Issues

The website was not user-friendly and lacked critical details like booking information, service highlights, and menu attributes. This made it difficult for potential customers to make informed decisions or take immediate action.

Low Engagement and Traffic

The site struggled with low visitor engagement and minimal traffic. This indicated a need for better visibility, targeted marketing, and engaging content to attract and retain visitors.

Fewer Phone Inquiries

There was a noticeable lack of incoming phone calls, which are often a direct indicator of customer interest. This required optimizing call-to-action buttons, improving mobile accessibility, and creating urgency to encourage immediate inquiries.

Solutions

Driving Maximum Reservations

Ginza’s goal was to boost reservations for its private karaoke rooms, rooftop lounge, and seafood dining. To achieve this, Skylark SEO, known as the best SEO company for tailored solutions, developed a strategy focusing on showcasing each service’s unique appeal through optimized ad campaigns and user-centric content.

Website Optimization Issues

The website lacked crucial information, including service details and booking options. Skylark SEO designed a new, conversion-focused site. Pages were optimized for seamless navigation and better performance, making it easier for visitors to engage with the brand.

Fewer Phone Inquiries

There were fewer incoming calls than expected, impacting direct bookings. Ad extensions were added to highlight local contact information and encourage calls. Conversion tracking was updated to monitor missed opportunities and refine strategies to attract more relevant inquiries.

Budget Constraints

With a limited budget, Skylark SEO implemented a highly efficient approach using their PPC management service. This included starting with “maximize clicks” bidding to generate traffic within controlled costs and later transitioning to “maximize conversions” for increased leads without overspending.

Low Engagement and Traffic

The site had low traffic and minimal user engagement. Skylark SEO created seven ad groups targeting Ginza’s services and festive events. Daily negative keyword updates, ad variations, and optimized ad copies tailored to their USPs helped improve engagement and click-through rates significantly.

Improved Targeting and Audience Reach

To boost conversions, specific audience segments were added. Local targeting was enhanced, and ad scheduling was optimized for working hours, ensuring campaigns reached the right audience at the right time.

Delivering Results

  • 900% increase in overall conversion rate
  • 190% increase in conversions
  • Cost per acquisition reduced to 83%
  • Achieved 10% CTR goal
  • phone call conversions increased by 150%
Juan

We had a great experience with SkylarkSEO. Their team was professional, knowledgeable, and attentive. They tailored an SEO strategy that boosted our website traffic and search engine rankings in just a few months. SkylarkSEO’s transparent communication and dedication set them apart. We highly recommend their services. Thank you, SkylarkSEO!

Yasin

SkylarkSEO transformed our online presence with their PPC services. Their expertise and attention to detail resulted in immediate improvements in our ad performance and ROI. We saw a significant increase in leads and conversions. Highly recommend their professional and results-driven approach!

Chole

We are extremely grateful for the exceptional service provided by SkylarkSEO. Their expertise in SEO has had a transformative impact on our business. From the very beginning, they have been responsive, professional, and committed to our success. Our website’s performance has improved dramatically, and we’ve seen a substantial increase in inquiries and sales. Thank you, SkylarkSEO, for helping us reach new heights!

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