How Vanity Vault Achieved Over 1500% Organic Growth with Skylark SEO?

Vanity Vault began in 2023 as a small dream turned reality. Chloe, along with her partner, started with just a few mirrors. Their passion for beauty and self-care quickly turned it into something much bigger. 

The brand is all about making spaces beautiful and uplifting. Chloe believes self-care isn’t just a routine—it’s a way to feel good and confident every day. From elegant mirrors to cozy decor, Vanity Vault helps people create their own little corner of joy. 

With a growing community and a love for all things glam, Vanity Vault needed help to reach more people online. That’s where Skylark SEO came in to make an impact.

A Recently Launched Website

 

Vanity Vault had only just launched its website, making it challenging to establish an online presence. With minimal data and limited online visibility, the brand needed to build its foundation from scratch to compete in the highly competitive beauty and self-care market.

 

Lack of Category Pages

 

The website didn’t have enough category pages to organize its products effectively. This limited user navigation and search engine optimization opportunities. Category pages play a crucial role in Shopify SEO services, as they help in targeting specific keywords and improving the site’s structure.

 

No Backlink Strategy

 

Without any backlinks, the website struggled with domain authority and trustworthiness in the eyes of search engines. A robust link-building strategy was essential to improve rankings and drive organic traffic.

 

Shopify Platform Challenges

 

While Shopify offers many advantages, it comes with its own set of SEO limitations. Vanity Vault encountered common issues like duplicate content, a rigid URL structure, unoptimized images, and the lack of a blogging feature. These problems hindered the website’s ability to rank higher on search engines and connect with its audience effectively.

 

A Tight Timeline for Results

 

The brand had ambitious goals to boost organic traffic and sales within the first four months. This required a tailored SEO company strategy that could deliver quick yet sustainable results, balancing short-term wins with long-term growth.

Comprehensive On-Page SEO

 

Skylark SEO implemented complete on-page SEO solutions to improve the website’s structure and content. This included crafting meta tags, creating new content, optimizing images, and building an internal linking strategy. These efforts enhanced the website’s relevance and user experience, making it more search engine friendly.

Resolving Technical Issues

 

Technical errors were a significant barrier to the site’s performance. The team addressed issues like canonicalization, structured data markup, crawl budget optimization, and mobile usability. Each fix was aimed at ensuring seamless indexing and improving overall site functionality.

 

Building Product-Specific Categories

 

To improve navigation and keyword targeting, Skylark SEO created new category pages aligned with Vanity Vault product offerings. These categories helped customers find what they needed quickly while enhancing the website’s Shopify SEO services.

 

Setting Up a Blog Section

 

A dedicated blog section was added to the site. This provided a platform to share valuable content, target long-tail keywords, and improve the website’s organic visibility.

 

Tracking and Analytics Setup

 

Skylark SEO set up essential tracking tools like GA4, Google Search Console, and Google Tag Manager. These tools provided Vanity Vault with insights into user behavior, performance metrics, and opportunities for growth.

 

Google My Business (GMB) Optimization

 

To engage local customers, Skylark SEO set up and optimized the brand’s GMB profile. This strategy boosted local visibility and conversions, creating an additional channel for customer engagement.

• 1342% improvement in organic sessions
• 1068% improvement in organic new users
• 1574% improvement in organic sales
• 1625% improvement in organic orders