The Best SEO Agency in Mumbai

Research

Research is important to understand your targeted audience and their needs. At Skylark SEO, we consider the broader aspect, and for that, we go beyond thorough keyword research. We conduct competitor research and market analysis to understand the requirements, competitor strategies, and content gaps.

This helps streamline the research process because we include the areas that are probably untouched by the competitors. We create winning strategies based on our research by creating more valuable, in-depth, and unique content that attracts users and ranks better.

Here are some techniques that we use:

•    Target keywords with low competition and high search volume
•   Create a mix of short-tail, medium-tail, and long-tail keywords
•    Include keywords for voice-search optimization
•    Focus on the user intent to find relevant keywords

Optimization

On-page, Off-page, and Technical are the three aspects that are crucial for ranking on search engines. With over 11+ years of experience, we focus on optimizing your websites, landing pages, and ads in accordance with 200 parameters that search engines use to generate search engine results.

•    On-page SEO refers to content optimization published on the website to build trust and deliver valuable content to the reader.
•    Off-page SEO refers to optimization done beyond the website to build credibility. Inbound links from other websites help search engines trust your website.
•    Technical SEO is all about fixing and modifying the architecture and technical flaws to make your website aligned with the Google search engine algorithm.

Skylark SEO is a team of SEO strategists, creative writers, content specialists, developers and designers that help improve your website holistically. Skylark SEO is a one-roof agency where you get all the services, from website development to SEO audits.

Web Content

High-quality content is a cornerstone of successful SEO strategies. It is the driving force that ranks your website higher because Google wants to deliver valuable results to its users. If your website has content, which is well-optimized, relevant, and engaging, it will keep your resources at the top of the SERPs. However, what is high-quality content? Here are the features that make the content of top quality:

•    Relevant to the audience and the meet the intent behind their search queries.
•   Exhibit in-depth analysis, firsthand experience, and originality
•   High readability, engaging and informative at the same time, well structured with smooth flow

At Skylark SEO, we help you create high-quality content that meets the above criteria and follows Google’s EEAT framework. From conducting keyword research to creating content to target full-funnel, we ensure the success of your SEO campaign.

Tracking

We have a stack of tools that help our content strategists monitor the performance of your website. Our team track the decided key metrics that contribute to the success of the SEO campaign. Here are the tools that are a part of our toolkit:

•   Google Analytics (GA4): to monitor the website’s performance on different SEO metrics
•   Ahrefs: To monitor your website’s traffic and keywords
•   Site Checker: To check for the website’s technical SEO
• Content King: For real-time SEO monitoring
• SEMRush: to track your website’s ranking and positioning

All the efforts invested in SEO take around 3-6 months to show their worth. In some cases, it takes even a year to see consistent improvement in results and performance.