Now Pest Control SEO Success Story: 175% Growth in New Organic Users & Improved Keyword Rankings

Now Pest Control

PROJECT DETAILS

Now Pest Control is a local pest control company offering reliable solutions for termites, rodents, cockroaches, and general pests. Their website is built on WordPress, but it wasn’t generating enough organic traffic or enquiries.

They partnered with Skylark SEO to improve visibility through WordPress SEO Services Australia, with a strong focus on SEO services for pest control businesses.

We Provide

Challenges

The client faced several SEO challenges that prevented them from maximizing their organic performance:

Low Search Visibility

  • The website was not ranking on the first page for core high-intent keywords like “pest control Sydney”, “termite inspection Sydney”, or “rodent removal Sydney.”
  • Competitors with stronger SEO presence dominated local search results.

Limited Keyword Targeting

  • On-page content was broad and didn’t strategically target high-value search terms relevant to pest control services.
  • Lack of optimized landing pages for key services and service areas.

Underutilized Local SEO Potential

  • Google Business Profile (GBP) wasn’t fully optimized (e.g., weak reviews strategy, lack of local citations).
  • Many local keyword opportunities (suburbs and service areas) were untapped.

Technical SEO Barriers

  • Some pages were experiencing slow load times and non-optimized metadata.
  • Site architecture wasn’t structured to support SEO growth for multi-service pages across locations.

Solutions

Keyword Research & Content Strategy

  • Identified high-converting pest control keywords with strong local intent.
  • Naturally integrated SEO Services for Pest Control keywords across service pages.
  • Optimised WordPress content to match real search behaviour without over-optimisation.

On-Page SEO

  • Improved page titles, meta descriptions, headings, and internal links.
  • Enhanced service pages to clearly explain offerings and encourage enquiries.
  • Optimised URLs and page structure for better indexing.

Local SEO Optimisation

  • Strengthened Google Business Profile to support local rankings.
  • Focused on suburb-based searches to attract nearby customers.
  • Improved consistency across local listings to boost trust signals

Technical SEO

  • Fixed technical issues specific to WordPress SEO Services Australia standards.
  • Improved site speed, mobile usability, and overall user experience.
  • Created a clean, scalable structure for future service and location pages.
Now Pest Control Result

Delivering Results

  • 142% increase in Organic Clicks
  • 175% increase in New Organic User
  • Keyword rankings improved
  • 57% increase in Organic Lead
Juan

We had a great experience with SkylarkSEO. Their team was professional, knowledgeable, and attentive. They tailored an SEO strategy that boosted our website traffic and search engine rankings in just a few months. SkylarkSEO’s transparent communication and dedication set them apart. We highly recommend their services. Thank you, SkylarkSEO!

Yasin

SkylarkSEO transformed our online presence with their PPC services. Their expertise and attention to detail resulted in immediate improvements in our ad performance and ROI. We saw a significant increase in leads and conversions. Highly recommend their professional and results-driven approach!

Chole

We are extremely grateful for the exceptional service provided by SkylarkSEO. Their expertise in SEO has had a transformative impact on our business. From the very beginning, they have been responsive, professional, and committed to our success. Our website’s performance has improved dramatically, and we’ve seen a substantial increase in inquiries and sales. Thank you, SkylarkSEO, for helping us reach new heights!