SEO Case Study: MyPurmist Success Story with SkylarkSEO

PROJECT DETAILS

MyPurMist Australia is a leading provider of personal steam inhalers designed to provide natural relief for sinus congestion, colds, and allergies. They approached SkylarkSEO to enhance their online presence and drive more organic traffic to their website. Their goal was to reach a broader audience across Australia and improve their search engine rankings for relevant keywords in the healthcare and wellness niche.

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Challenges

Despite a strong product lineup, MyPurmist struggled to attract organic traffic to their website.

The website’s pages were not ranking well for key search terms related to their products.

Keywords were not effectively optimized across product pages and blog content.

There were several technical issues affecting site speed and mobile responsiveness.

The e-commerce market for health and wellness products is highly competitive. MyPurMist needed to stand out from many similar businesses and attract more organic traffic.

There were technical issues on the site, such as missing meta tags and unoptimized images, all affecting the site’s SEO performance.

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Solutions

Conducted extensive keyword research to identify high-value search terms and integrate them into product pages and blog content.

Improved meta titles, descriptions, and headers to better align with target keywords and enhance click-through rates.

Addressed site speed issues, improved mobile responsiveness, and fixed broken links to boost overall site performance.

Created engaging, SEO-friendly content including blog posts and product descriptions to better connect with the target audience.

Optimized website layout, CTAs, and product pages to reduce bounce rates and improve conversions.

Developed a link-building strategy to increase the website’s authority and improve search rankings.

Mypurmist-search-console

Delivering Results

  • 64% Increase in Organic Impressions 
  • Organic keywords
  • Improved conversions
  • Increased website authority
  • Improved organic clicks
customer testimonial
Rischeh Kumarasinghe

Working with Skylark SEO has been one of the best decisions for our brand. As a small company in a competitive market, standing out online was always a challenge for us. We knew we had a great product, but getting it in front of the right audience was not easy. That’s where Skylark stepped in. From day one, they understood our goals and created a clear SEO and digital marketing strategy. Their team didn’t just talk about rankings—they focused on long-term growth, improving visibility, and driving real traffic that converts. Over time, we’ve seen significant improvements in organic rankings, a steady increase in website traffic, and more customers discovering our brand. What impressed me most was their hands-on approach and transparent communication. They kept us updated, explained what they were doing and why, and delivered on their promises. Today, thanks to their efforts, our brand is far more visible online and continues to grow every month. If you’re looking for a partner who genuinely cares about your success and knows how to deliver results, I highly recommend Skylark SEO.