Mega Services - skylarkseo

Case Studies

PROJECT DETAILS

Heating Up Success: 173% Conversion Rate Growth in the HVAC Industry!

Mega Services is a Maryland HVAC company with a good reputation. The business is best at heating, cooling, and ventilating. Its maintenance, repair, and installation services are available to clients in residences and commercial buildings.

Technicians on the team are licensed and protected. Care and accuracy are used on every project. Transparent pricing ensures no hidden costs, building trust with every customer.

Each job is completed with attention to detail. The company focuses on delivering reliable and lasting solutions. Mega Services continues to be a dependable choice for HVAC needs in Maryland.

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Challenges

Budget Challenges

With a limited budget, it was crucial to focus on cost-effective strategies that delivered results. This required careful allocation of resources and a focus on channels that could maximize ROI without overspending.

High Cost-Per-Acquisition

The cost of acquiring leads was higher than expected, driven by competitive CPC benchmarks. Adjustments to bidding strategies and keyword targeting helped lower these costs while maintaining lead quality.

Low Conversion Rates

The campaigns were not converting enough website visits into consultations. Incorporating Local SEO services helped attract a more relevant audience and improve the overall conversion rate.

Traffic and Visibility Issues

Campaigns were not generating enough traffic and struggled to rank well on the search network. Enhancements to ad copy and targeting boosted traffic and improved positions, driving more clicks from the right audience.

Lead Generation Goals

The main objective was to increase website leads and consultations. A combined focus on paid search optimization and organic reach helped the client achieve measurable growth in inquiries.

Solutions

Ad Group Segmentation

Eight distinct ad groups were developed to identify which service categories performed best, allowing for better targeting and resource allocation.

Daily Negative Keyword Updates

Negative keywords were updated regularly to eliminate irrelevant traffic and prevent wasted clicks, helping to improve the efficiency of the campaigns.

Ad Copy Improvements

Ad copy was tailored to highlight unique selling points, target relevant keywords, and incorporate special offers, boosting engagement, click-through rates, and ad relevance.

Performance-Based Keyword Updates

Non-performing keywords were regularly removed, and new ones were added based on top-performing search terms to continuously refine the campaign’s effectiveness.

Local Targeting Enhancements

Local location groups were expanded to attract maximum leads from high-performing local areas, ensuring the campaigns reached the right audience.

Remarketing List Updates

The remarketing audience list was refined to engage relevant groups more effectively and maximize leads.

Website Redesign and Optimization

A new website design was implemented, focusing on conversion optimization to ensure visitors had a seamless and user-friendly experience that encouraged more consultations.

Ad Variations and Analysis

Multiple ad variations were created to test performance and identify areas for improvement, providing actionable insights for campaign adjustments.

Bidding Strategy Adjustments

The bidding approach was fine-tuned to maintain a smooth campaign flow and achieve better results within the available budget.

Ad Extensions

Necessary ad extensions were added to improve click-through rates, enhance reach, and drive more traffic, particularly from local areas.

Conversion Tracking Updates

Conversion tracking was updated and corrected to capture all goal opportunities accurately, helping measure and analyze campaign success.

Optimized Ad Scheduling

Ads were scheduled to run during working hours, with non-performing hours removed to make the campaigns more efficient and cost-effective.

Delivering Results

173% increase in overall conversion rate
112% increase in conversions
Cost per acquisition reduced to 48%
Achieved 5% CTR goal

We are extremely grateful for the exceptional service provided by SkylarkSEO. Their expertise in SEO has had a transformative impact on our business. From the very beginning, they have been responsive, professional, and committed to our success. Our website's performance has improved dramatically, and we've seen a substantial increase in inquiries and sales. Thank you, SkylarkSEO, for helping us reach new heights!

Adil

We had a great experience with SkylarkSEO. Their team was professional, knowledgeable, and attentive. They tailored an SEO strategy that boosted our website traffic and search engine rankings in just a few months. SkylarkSEO's transparent communication and dedication set them apart. We highly recommend their services. Thank you, SkylarkSEO!

Juan

SkylarkSEO transformed our online presence with their PPC services. Their expertise and attention to detail resulted in immediate improvements in our ad performance and ROI. We saw a significant increase in leads and conversions. Highly recommend their professional and results-driven approach!

Rischeh

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SEO Services

PPC Services

Whitelable

Social Media

198%

Increase in organic transactions