seolounge
PROJECT DETAILS
How Simple SEO Changes Drove 53% More Leads Quickly!
Ezzi Vision is an Australian company specializing in vacuum products, glove boxes, and thin film coating equipment. Part of the Ezzi International Group, founded in the UK in 2000, Ezzi Vision serves universities, research institutes, and industrial companies across Australia and New Zealand.
With over 30 years of combined experience in vacuum technology, thin film solutions, and ophthalmic equipment, they offer more than just products. Their team provides expert service, hands-on training, and reliable customer support.
Ezzi Vision works with over 18 dealerships, offering 1,600+ products under one roof. Their facilities in Melbourne and Sydney support both in-house and on-site services, with technicians handling equipment maintenance and service contracts.
Their goal is simple—fast, efficient sales and support for the scientific and industrial sectors.
Challenges
Oversized Images and Unnecessary Pages:
The website was cluttered with large images that slowed down loading times. There were also many unnecessary pages, making navigation confusing for users.
Broken Links:
A large number of broken links affected the user experience and hurt the site’s search engine rankings.
Poor-Quality SEO Work:
Previous SEO efforts were low quality, which limited the site’s organic reach and search performance.
Solutions
Website Restructuring and CRO Optimization:
We restructured the entire website, removing unnecessary pages and optimizing conversion rate elements to improve user engagement and lead generation.
Fixing Technical Errors:
We identified and fixed critical technical issues, including broken links, 4xx errors, and no-index tags that were blocking important pages from search engines.
High-Quality Content Creation:
We created fresh, high-quality content for all target pages, ensuring it was relevant, informative, and SEO-friendly.
Backlink Audit and Cleanup:
We thoroughly reviewed the site’s existing backlink profile and removed spammy, low-quality backlinks that were harming its search rankings.
Delivering Results
- 40% Improvements in clicks visibility
- 72% Improvements in organic visibility
- 53% Improvements in organic leads
CLIENT’S REVIEW
From The Clients
SkylarkSEO transformed our online presence with their PPC services. Their expertise and attention to detail resulted in immediate improvements in our ad performance and ROI. We saw a significant increase in leads and conversions. Highly recommend their professional and results-driven approach!
Rischeh
We are extremely grateful for the exceptional service provided by SkylarkSEO. Their expertise in SEO has had a transformative impact on our business. From the very beginning, they have been responsive, professional, and committed to our success. Our website's performance has improved dramatically, and we've seen a substantial increase in inquiries and sales. Thank you, SkylarkSEO, for helping us reach new heights!
Adil
We had a great experience with SkylarkSEO. Their team was professional, knowledgeable, and attentive. They tailored an SEO strategy that boosted our website traffic and search engine rankings in just a few months. SkylarkSEO's transparent communication and dedication set them apart. We highly recommend their services. Thank you, SkylarkSEO!
Juan
