REVENUE DRIVEN FOR OUR CLIENTS

  • $65,863,680+

hello@skylarkseo.com

Get a Proposal

Chop Sports McKinney SEO Case Study: 65% Lead Growth with Skylark SEO

Chop Sports McKinney Img

PROJECT DETAILS

Chop Sports McKinney is a popular local sports bar and restaurant offering a lively game-day atmosphere, quality food, and a go-to spot for sports fans in the area. With a strong focus on local customers, online visibility plays an important role in attracting new visitors and repeat guests.

Chop Sports McKinney partnered with Skylark SEO to support its organic growth and local search performance. This case study highlights how the collaboration helped build a scalable SEO foundation and improve local visibility—see the full SEO case study to understand how Skylark SEO approached and executed the strategy.

VISIT WEBSITE

We Provide

Challenges

  • The website was on the Popmenu platform, which required deep platform understanding due to limited technical control.
  • SEO was starting from a very basic level because the site was not SEO-friendly by default.
  • Difficulty ranking for “near me” and location-based keywords in a competitive local market.
  • Finding low-competition, high-intent keywords that could actually drive reservations and calls.
  • SEO alone was not enough; reputation management and review schema were critical for local trust and visibility.
  • Creating SEO-friendly content without sounding repetitive or boring — solved using a cluster page strategy.
  • Implementing proper schema markup for menus, events, reviews, and reservations within platform limitations.
  • Accurately tracking conversions like online reservations, click-to-call, and direction clicks.

Solutions

Platform-Focused Technical Audit

Conducted a deep technical and structural audit to work within Popmenu’s limitations while maximizing SEO opportunities.

Local SEO Foundation

Built a strong local SEO foundation, including optimized location signals and “near me” keyword targeting.

High-Intent Keyword Research & Mapping

Identified and mapped high-intent, low-competition keywords aligned with real user search behavior.

Content Cluster Strategy

Implemented a content cluster strategy, creating engaging, locally relevant pages that improved rankings naturally.

Structured Data Implementation

Added structured data (schema) for menus, reviews, events, and reservations to improve search visibility and CTR.

Reputation & Trust Signal Integration

Integrated reputation signals, leveraging reviews to support both rankings and user trust.

Performance Measurement

Set up conversion tracking for calls, reservations, and key user actions to clearly measure SEO performance.
Chop Sports McKinney Result

Delivering Results

  • Organic users increased by 47%
  • Organic clicks improved by 44%
  • Search impressions grew by 70%
  • Total leads increased by 65%
  • Significant improvement in keyword rankings
Juan

We had a great experience with SkylarkSEO. Their team was professional, knowledgeable, and attentive. They tailored an SEO strategy that boosted our website traffic and search engine rankings in just a few months. SkylarkSEO’s transparent communication and dedication set them apart. We highly recommend their services. Thank you, SkylarkSEO!

Yasin

SkylarkSEO transformed our online presence with their PPC services. Their expertise and attention to detail resulted in immediate improvements in our ad performance and ROI. We saw a significant increase in leads and conversions. Highly recommend their professional and results-driven approach!

Chole

We are extremely grateful for the exceptional service provided by SkylarkSEO. Their expertise in SEO has had a transformative impact on our business. From the very beginning, they have been responsive, professional, and committed to our success. Our website’s performance has improved dramatically, and we’ve seen a substantial increase in inquiries and sales. Thank you, SkylarkSEO, for helping us reach new heights!

11239+

LEADS DRIVEN
FOR CLIENTS

1,21,353+

REVENUE DRIVEN
FOR CLIENTS

122,640+

HOURS OF
EXPERTISE

15+

EXPERTS ON STAFF

Discover how we can help your business grow

Celebrating 15+ Years of Digital Marketing Excellence

Ready to speak with a marketing expert? Give us a ring

Services

Company

Explore

Facebook X-twitter Linkedin Youtube Instagram

Skylark 2013 – 2025