Pest Control SEO Case Study: 43% Organic Click Growth with Skylark SEO

BOU Case Study

PROJECT DETAILS

Bugs Or Us Pest Control is a professional pest and termite control company providing comprehensive services such as termite inspections, pest treatments, eco-friendly pest control solutions, thermal imaging detection, and specialised services like termite detection dogs, across NSW including Sydney, Newcastle, Forster, Wollongong, and surrounding regions.

The client engaged Skylark SEO to optimise their online presence, improve search engine rankings, and capture qualified leads from organic search.

We Provide

Challenges

Low Search Visibility

The website was not ranking on page one for core pest control service keywords, resulting in missed opportunities from high-intent search users.

Weak Service Page Optimisation

Many service pages had thin content, missing keyword targeting, poor heading structure, and limited internal linking, reducing their SEO effectiveness.

Under-Optimised WordPress Setup

Although the site was built on WordPress, it lacked proper SEO configuration, including optimised metadata, structured URLs, and crawl-friendly architecture.

Poor Local SEO Presence

The business serviced multiple NSW locations, but there were no dedicated location pages or strong local relevance signals to compete in local search results.

Low Conversion Rates

Users who visited the website were not consistently converting into calls or enquiries due to unclear CTAs and limited trust-building elements.

Solutions

Comprehensive Website Audit

Skylark SEO conducted a full SEO audit to identify technical issues, content gaps, on-page weaknesses, and local SEO opportunities.

Industry-Specific Keyword Research

Keyword research focused on pest control search intent, ensuring alignment with customer needs and service demand.

Keyword Mapping Strategy

Each primary and secondary keyword was mapped to the most relevant service or location page to avoid keyword cannibalisation and improve topical relevance.

Content & FAQs

FAQs were added to answer common customer questions, capture long-tail searches, and support voice search optimisation.

Pest-Specific Content Development

Dedicated content sections were created for termites, cockroaches, rodents, ants, spiders, and other common pests to improve topical authority.

Creation of Location Pages

Dedicated pages were created for major NSW service areas, ensuring each page was uniquely written and locally relevant.

URL & Site Structure Cleanup

Clean, SEO-friendly URLs and improved site architecture made the website easier to navigate for users and search engines.

Performance Optimisation

Page speed and mobile responsiveness were improved to meet modern SEO and user experience standards.
Bugs or Us Pest Control Result

Delivering Results

  • 43% growth in organic clicks
  • 35% increase in impressions
  • 52% rise in organic users
  • 15% more organic leads
Juan

We had a great experience with SkylarkSEO. Their team was professional, knowledgeable, and attentive. They tailored an SEO strategy that boosted our website traffic and search engine rankings in just a few months. SkylarkSEO’s transparent communication and dedication set them apart. We highly recommend their services. Thank you, SkylarkSEO!

Yasin

SkylarkSEO transformed our online presence with their PPC services. Their expertise and attention to detail resulted in immediate improvements in our ad performance and ROI. We saw a significant increase in leads and conversions. Highly recommend their professional and results-driven approach!

Chole

We are extremely grateful for the exceptional service provided by SkylarkSEO. Their expertise in SEO has had a transformative impact on our business. From the very beginning, they have been responsive, professional, and committed to our success. Our website’s performance has improved dramatically, and we’ve seen a substantial increase in inquiries and sales. Thank you, SkylarkSEO, for helping us reach new heights!