How Asuka Couture Turned Facebook Ads into 4X ROAS in 3 Months?

Asuka Couture is a men’s fashion label with roots in Ahmedabad, Mumbai, and Hyderabad. It offers a curated range of accessories, casual wear, formal attire, and occasion outfits, all designed to help men look sharp and feel confident. The collections are designed for men who value clean cuts, premium fabrics, and precise detailing. Each piece reflects a balance of traditional craftsmanship and contemporary style, offering sharp, refined looks for every setting.

Unsatisfactory Past Experience:

Asuka Couture had an underwhelming experience with a previous Facebook ad specialist, leading to ineffective campaign performance.

Limited Initial Budget

They wanted to run Facebook ads with a minimal budget for the first two months, making cost-efficiency a top priority.

Tight Sales Timeline

The brand aimed to promote high-value products and generate significant sales within just three months, which required quick and effective strategies.

Accurate Conversion Tracking:

Implemented server-side tagging to track conversions precisely, ensuring data-driven campaign optimization.

 

Diverse Campaign Strategies:

Set up three different types of ad campaigns focused on brand awareness, engagement, and conversions to achieve specific goals efficiently.

 

Targeted High-Value Products:

Prioritized promoting high-value products while targeting premium customers, increasing the chances of quality conversions.

 

Landing Page Optimization:

Enhanced landing pages by reducing unnecessary checkout steps and adding detailed product information, improving the user experience and boosting conversion rates.

• Achieved a 4x return on ad spend.
• Reduced costs, lowered CPC, and increased sales revenue.
• Boosted foot traffic, converting many visitors into long-term customers.