PROJECT DETAILS

How a Business Name Registration Brand Boosted Organic Leads by 87%!

Top Business Name is proudly Australian-owned and operated. They help businesses register their names quickly and hassle-free. Their platform connects directly with ASIC in real-time, so results are fast and accurate. Using the latest technology, they’ve made the process simple for anyone starting a new venture. Thousands of businesses trust them for their reliable service and quick turnaround.

Challenges

Low Organic Traffic and Leads:

 

Top Business Name wanted to attract more organic traffic and generate quality leads for their business name registration services. Their existing website wasn’t pulling in enough visitors or converting them into customers.

 

Tough Competition with Government Sites:

 

One of the biggest hurdles was outranking top government websites that also offer business name registration services. Competing with these authoritative sites made it difficult to secure top positions on search engines.

 

Lack of Targeted Pages and Content:

 

Their website didn’t have specific pages or content optimized for business-driven keywords. This limited their chances of appearing in search results when potential customers were looking for relevant services.

Solutions

Optimized Homepage and Service Pages:

 

We revamped their homepage and key service landing pages to align with what their target audience was searching for. This included improving content, adding clear calls-to-action, and ensuring the design supported user engagement.

 

Focused Link Building Strategy:

 

To compete with government sites, we acquired high-quality backlinks from reputable sources. This helped build domain authority. Additionally, we created in-depth, informative content that built trust with users and encouraged them to stay longer on the site.

 

Comprehensive SEO Approach:

 

We implemented a complete SEO strategy covering on-page SEO (optimizing keywords, meta tags, headings), technical SEO (improving site speed, mobile responsiveness, and crawlability), and off-page SEO (link building, content marketing) to improve overall performance and search rankings.

Delivering Results

  1.       251% Improvements in organic traffic
  2.       87% Improvement in organic leads
  3.       331% Improvements in organic impressions
  4.       289% Improvements in organic keyword rankings
CLIENT’S REVIEW

From The Clients

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