According to expert digital marketers, both strategies are beneficial for the online success of small and large businesses. It is best to blend both these tactics to make the most of their potential. When implemented together, they can help you get the higher results. While SEO is great for attaining long-term marketing objectives, PPC is advantageous to meet your short-term goals. You’d need the help of a professional digital marketing agency to form a balance of both these strategies for your success.

Here are some important steps to keep in mind for an effective SEO strategy: 

1. Search business-related keywords.
2. Keep keywords in the page title. 
3. Place keywords in the URL of relevant web pages. 
4. Add keywords in the meta description.
5. Use keywords in relevant content on web pages.
6. Use keywords in H1 text.
7. Form proper links to your business website.
8. Keep track of your website rank.

To conduct an effective keyword research, you need to do the following:

• l Form a list of broad topics related to your business topic.
• l Look for related search terms.
• l Extend every topic with specific phrases that your customers are likely to use. 
• l Verify search intent.
• l Find out how you rank in your business sector.
• l Analyze your selected keywords’ strengths.

Here are some popular SEO techniques you need to follow:

• Insert relevant keywords into your web pages.
• Curate user-friendly content.
• Optimize your meta description and title tag.
• Optimize website URLs.
• Optimize images.
• Improve the load time of a website.
• Use relevant internal links on web pages.
• Use responsive website design.

Given below are some trendy SEO tactics to follow to stay ahead of the competition: 

• AI Copywriting tools to boost content creation.
• AI to answer search queries.
• Leveraging Video SEO.
• Voice search is becoming more popular than ever before.
• Using the latest featured snippets.
• Implementing advanced visual search.