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PROJECT DETAILS

SEO Case Study: MyPurmist Success Story with SkylarkSEO

MyPurMist Australia is a leading provider of personal steam inhalers designed to provide natural relief for sinus congestion, colds, and allergies. They approached SkylarkSEO to enhance their online presence and drive more organic traffic to their website. Their goal was to reach a broader audience across Australia and improve their search engine rankings for relevant keywords in the healthcare and wellness niche.

BOOSTING SEO TOOLS

Challenges

  1. Despite a strong product lineup, MyPurmist struggled to attract organic traffic to their website.
  2. The website’s pages were not ranking well for key search terms related to their products.
  3. Keywords were not effectively optimized across product pages and blog content.
  4. There were several technical issues affecting site speed and mobile responsiveness.
  5. The e-commerce market for health and wellness products is highly competitive. MyPurMist needed to stand out from many similar businesses and attract more organic traffic.
  6. There were technical issues on the site, such as missing meta tags and unoptimized images, all affecting the site’s SEO performance.
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BOOSTING SEO TOOLS

Solutions

  1. Conducted extensive keyword research to identify high-value search terms and integrate them into product pages and blog content.
  2. Improved meta titles, descriptions, and headers to better align with target keywords and enhance click-through rates.
  3. Addressed site speed issues, improved mobile responsiveness, and fixed broken links to boost overall site performance.
  4. Created engaging, SEO-friendly content including blog posts and product descriptions to better connect with the target audience.
  5. Optimized website layout, CTAs, and product pages to reduce bounce rates and improve conversions.
  6. Developed a link-building strategy to increase the website’s authority and improve search rankings.
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Delivering Results

  • 40% Increase in Organic Click
  • Click-through rates
  • Improved conversions
  • Increased website authority
  • Improved search visibility
CLIENT’S REVIEW

From The Clients

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