$0 – $1,500 PPC Monthly Spend
- $399 Initial Campaign Setup Fee
- 1 Account Handling
- $299 Monthly Maintenance Fee
PPC Advertising Networks
- Google Ads Network
- Google Search Network (reach people searching in the Google search bar)
- Google Display Network (reach people on industry websites, blogs, videos, etc.)
- Google Remarketing (reach people who visited your website previously)
- If applicable, Google Product Listing Ads / PLAs (requires Google Merchant Account)
Initial Analysis & Setup
- Website review & ongoing consulting for PPC success
- If applicable, a complete analysis of your PPC advertising history
- Set initial expectations and specific goals
- Design and build proper campaigns for Search, Display & Remarketing
- Entire campaign optimization — highly structured, targeted campaigns
- Comprehensive keyword research and selection
- Build and implement a comprehensive negative keyword list
- Proper keyword categorization, match types & ad group development
- Creative & effective ad copy — multiple ads per ad group for testing
- Landing page optimization suggestions
- Call to Action (CTA) optimization suggestions
- Ad scheduling and geographical targeting
- Integrate Location, Social, Call & Sitelink extensions as needed
- Mobile ads & bid optimization* (if website is mobile responsive)
- Conversion tracking & remarketing code installation
Ongoing Account Management
- A dedicated account executive for questions, concerns & ideas
- Ongoing PPC strategy development
- Continual bid & position monitoring to achieve desired results
- Ongoing keyword performance analysis, additions & deletions
- Ongoing competitor tracking with auction analysis
- Ongoing ad copy analysis and testing
- Continued conversion tracking analysis
- Work to increase conversion rates, CTR & quality scores
- Competitor tracking, research and benchmarking
- A/B landing page & CTA split testing
- Work to lower CPA (cost per acquisition)
Reporting
- Fortnightly campaign report
- Campaign | Ad Group | Keyword | Position | Clicks | Cost | CPC | Impressions | CTR
- Conversions | Conv. Rate | Cost Per Conversion
