How Skylark SEO Transformed Hospitality Marketing to get 150% More Calls!

Ginza Karaoke & BBQ Lounge is a unique entertainment venue offering an exceptional experience across two dynamic floors. The second floor has a modern karaoke spot with advanced sound systems. It offers a massive collection of songs, making it a favorite among music fans. A bar and grill with beautiful views of the sunset are on the third floor. This is the ideal spot for leisure and enjoyment among friends and relatives.

 

Ginza is known for its warm atmosphere and exceptional service. It attracts a diverse crowd looking for great entertainment and unforgettable experiences. As part of this case study, Skylark SEO was tasked with elevating Ginza’s online presence, driving more footfall, and maximizing their reach among local audiences.

Driving Maximum Reservations:

 

The primary challenge was to increase reservations for Ginza’s private karaoke rooms, rooftop lounge, and seafood offerings. Each offering appealed to a different audience, requiring a tailored approach to highlight their unique appeal and drive bookings effectively.

 

Budget Constraints:

 

The project had to operate within a limited budget, making it crucial to prioritize high-impact strategies. Every resource needed to be optimized to ensure the best possible results without exceeding financial limits.

 

Website Optimization Issues:

 

The website was not user-friendly and lacked critical details like booking information, service highlights, and menu attributes. This made it difficult for potential customers to make informed decisions or take immediate action.

 

Low Engagement and Traffic:

 

The site struggled with low visitor engagement and minimal traffic. This indicated a need for better visibility, targeted marketing, and engaging content to attract and retain visitors.

 

Fewer Phone Inquiries:

 

There was a noticeable lack of incoming phone calls, which are often a direct indicator of customer interest. This required optimizing call-to-action buttons, improving mobile accessibility, and creating urgency to encourage immediate inquiries.

Driving Maximum Reservations:

 

Ginza’s goal was to boost reservations for its private karaoke rooms, rooftop lounge, and seafood dining. To achieve this, Skylark SEO, known as the best SEO company for tailored solutions, developed a strategy focusing on showcasing each service’s unique appeal through optimized ad campaigns and user-centric content.

 

Budget Constraints:

 

With a limited budget, Skylark SEO implemented a highly efficient approach using their PPC management service. This included starting with “maximize clicks” bidding to generate traffic within controlled costs and later transitioning to “maximize conversions” for increased leads without overspending.

 

Website Optimization Issues:

 

The website lacked crucial information, including service details and booking options. Skylark SEO designed a new, conversion-focused site. Pages were optimized for seamless navigation and better performance, making it easier for visitors to engage with the brand.

 

Low Engagement and Traffic:

 

The site had low traffic and minimal user engagement. Skylark SEO created seven ad groups targeting Ginza’s services and festive events. Daily negative keyword updates, ad variations, and optimized ad copies tailored to their USPs helped improve engagement and click-through rates significantly.

 

Fewer Phone Inquiries:

 

There were fewer incoming calls than expected, impacting direct bookings. Ad extensions were added to highlight local contact information and encourage calls. Conversion tracking was updated to monitor missed opportunities and refine strategies to attract more relevant inquiries.

 

Improved Targeting and Audience Reach:

 

To boost conversions, specific audience segments were added. Local targeting was enhanced, and ad scheduling was optimized for working hours, ensuring campaigns reached the right audience at the right time.

• 900% increase in overall conversion rate
• 190% increase in conversions
• Cost per acquisition reduced to 83%
• Achieved 10% CTR goal
• phone call conversions increased by 150%